SILIGURI: Despite being world’s fifth largest apple producer, India, has become an important target market for US Apple industry, world’s second largest producer of the fruit after China.
“Enormous size of Indian market hosts sky high-level hidden potential. Especially the smaller towns. We are eager to explore that,” said K Sunderlal, India representative of Washington Apple Commission (WAC).
Washington state leads United states in apple production, with a yearly value of around $2 billion, around 66 per cent of entire US national production. WAC, established in 1937 by Washington State Legislature shoulders the responsibility of advertising, promotion, education and market development for the fresh apple crop of Washington throughout the world.
As part of WAC’s India action plan, the commission is going to make its own presence felt in 89 Indian cities, barring the metros, through road shows and campaigns along with sales drive with special names.